Storefront theme
HierarchTheme
A refined fashion theme with an editorial point of view - a token-based design system, bespoke CMS blocks, and per-channel visual identity.
See the theme → Coming to the Shopware Store
Alongside client work, we're building two of our own Shopware 6.7 products: a premium fashion storefront theme with a full token-based design system, and a one-click installer that drops a complete, photographed demo store into any shop. Here's where the work stands.
A storefront theme and a demo installer, designed in tandem. The installer makes the theme look finished in a single click; the theme makes the installer's content look extraordinary. Bound for the Shopware Store.
A refined fashion theme with an editorial point of view - a token-based design system, bespoke CMS blocks, and per-channel visual identity.
See the theme →
A photographed demo store installed in one click - portable content packs, symbolic references, and clean per-channel isolation.
See the installer →Not a skin - a kit. Every surface is driven by design tokens, every section is a real Shopware CMS element with a Vue 3 admin form, and the whole look re-themes per sales channel without a single SCSS recompile.
Each pack carries its own theme config, CSS custom properties and web fonts. The theme reads them at runtime and scopes them to the active sales channel - one codebase, a different look per store.
Every block ships a PHP data resolver, a storefront Twig renderer and a Vue 3 admin form with proper config tabs, hex pickers and per-CTA controls. Merchants compose pages in the standard page builder.
Square-edged styling, considered type scale, and warm photography-led layouts - so a stock catalogue still reads like a fashion house, not a template.
Each pack applies its own colour identity per sales channel. Tap a preset to recolour the demo - exactly what a merchant gets at install time.
The Winter Edit
Same theme code · five presets · the merchant picks one at install. Static preview of the storefront output.
Each block is a real Shopware CMS element - drag it into any page, fill it with content, ship. Drop a marker on an image and the storefront resolves live products behind it.
Hero4 layouts · overlays · animation
Storytellingoverlap · full-bleedBentoasymmetric mosaic
Shoppable lookbookhotspots → products
Lookbook collageeditorial grid
Newslettercentred · split · full-bleed
Drop markers on a single image in the page builder and link each to a product. The storefront resolves live covers and details; merchants reposition markers by dragging - no coordinates to type.
An admin wizard installs a complete demo - catalogue, imagery and CMS pages - into a fresh sales channel, then applies the pack's colour preset and fonts to that channel. Built to scale to many packs and a publisher marketplace.
A JSON manifest validated against a formal schema. Entities reference each other by symbolic name, not UUID, so packs install on any shop and re-run without conflicts. Format versioning with migrators keeps old packs working on new installers.
Six phases - media, catalogue, cross-sells, product media, CMS, channel styling - driven by a two-pass reference resolver, an entity-map table, and an enforced job state machine running on the async message queue.
Imagery streams from a CDN with SHA-256 and MIME checks, then imports through Shopware's MediaService. Packs stay small; downloads can't be silently corrupted.
Every pack installs into its own sales channel. Run a fashion demo and a furniture demo side by side in one Shopware install, with zero contamination.
An honest snapshot of a 30-week solo build. The core engine and the theme are working; the commercial layer and the store launch are ahead.
These are our own products - but the engineering behind them is exactly what we do for clients. Tell us what you're building.
Get a project quote →